Law.com recently published an article written by Heather McCullough entitled, “The 5 Top Law Firm Business Development Trends of 2023.” The article discusses how the legal industry is changing due to technology, client needs, and competition, pushing law firms to adjust marketing and business strategies.
Read MoreIn the legal industry, hosting events plays a crucial role in building relationships, networking, and showcasing expertise. Whether it's a conference, seminar, or gala dinner, a well-executed event can make a lasting impression on clients, industry peers, and potential business partners. To ensure the success of these events, law firms increasingly turn to event production consultants who specialize in organizing and managing extraordinary experiences tailored to the legal profession.
Read MoreLaw360 recently published “Level Up Lawyers’ Business Development With Gamification” authored by Heather McCullough.
The article discusses the importance of business development to law firms, and details three reasons why gamification is a great tool to drive attorneys to action. Additionally, Heather outlines the steps to get started with gamification.
Read MoreLegal marketing and business development departments all too often end up as a catch-all for random projects within the firm. Sometimes attorneys (and even other firm departments!) don’t realize everything that the marketing department does day-to-day, nor recognize the value the department adds to the bottom line. MBD departments can benefit greatly from project management, process improvement, and data-driven decision-making in order to track their efforts and demonstrate a return on investment.
Read MoreRecently, Heather McCullough was named a Legal Innovator by ALM and Law.com. This Thursday, Heather will be recognized with the other honorees at the ALM/Law.com Southeastern Legal Awards in Atlanta. Law.com has published an article sharing portions of the nominator essay and showcasing the reasons Heather is deserving of the Legal Innovator award, as well as some of the Q&As from Heather.
Read MoreMr. T doesn’t need to reign down on your department to get stellar results out of your team - but in this day of dwindling retention rates how can we build the team that dreams are made of?
Building strong teams requires a focus on developing positive internal dynamics, encouraging effective communication, and building healthy interpersonal relationships among team members.
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