Legal marketing and business development departments all too often end up as a catch-all for random projects within the firm. Sometimes attorneys (and even other firm departments!) don’t realize everything that the marketing department does day-to-day, nor recognize the value the department adds to the bottom line. MBD departments can benefit greatly from project management, process improvement, and data-driven decision-making in order to track their efforts and demonstrate a return on investment.
Read MoreHeather McCullough was recently quoted in the Law.com Pro Mid-Market article, "Big Law Does Mid-Market Firms 'Huge Favor' By Stepping Away From Routine Legal Work." The article, which discusses the business opportunities midsize firms are seeing with Big Law focusing their efforts on higher rate work.
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