Heather McCullough

Co-Founder + Chief Growth Officer

heather@society54.com
T: 704.756.0626

Charlotte, NC

Society 54 Co-Founder and Chief Growth Officer Heather McCullough represents the power of hard work, strategy, and collaboration. For more than 24 years, she has brought game-changing results to professional services firms across the country. In addition to her Society 54 work, Heather is a co-founder and Partner at Society Tech, a technology company that uses the proprietary software INform to help law firms track and analyze their business development efforts.

As the director of business and practice development at one of the most well-respected law firms in the Carolinas, Heather oversaw all aspects of the firm’s and attorneys’ business development, including client relations, communications, events, and marketing, while keeping a keen eye on budgets and ROI. Heather has led and restructured operational changes within law firms and in a consulting capacity. This experience, combined with her MBA from the University of South Carolina, makes her an ideal advisor for firms seeking to challenge the status quo and drive change. Previously, Heather also gained experience as co-founder and Principal at The Chiral Project, which focused on Leadership Development for Women in Professional Services.

Heather has been recognized as a Legal Innovator (ALM/Law.com, 2023), one of the “50 Most Influential Women” (The Mecklenburg Times, 2021), and a Phenom (“Icons & Phenoms,” The Mecklenburg Times, 2018). She was inducted as a Fellow into the College of Law Practice Management in 2024, and in 2023, Society 54 was recognized by the Charlotte Business Journal as part of its “Fast 50 Awards,” ranked the 8th fastest-growing private company in the Charlotte region.

In the consulting realm, Heather never says no to a challenge. She knows that insincere outreach and marketing can fall flat and operates as a tireless advocate for her clients to ensure that efforts are anything but hollow. She is well known in the legal marketing industry, and her wheels never stop turning when it comes to generating profit, rapport and direction for her clients.

LinkedIn

More About Heather

  • Birthday: October 15

  • Heather has been to every state in the Continental U.S. (except for Washington and Oregon) by van and camper.

  • After a long love affair with almonds, both in their natural state as well as liquid form, she learned that she was allergic.

  • The worm is Heather’s “go-to” party trick (if you haven’t seen it, check out the video to the right).

  • Heather loves sports and tends to get very excited at her kids’ games - much to their dismay.

  • While traveling is a passion, she doesn’t enjoy planning the trips AND LEAVES THAT UP TO HER HUSBAND, cLAY!