McCullough on Law.com with "The 5 Top Law Firm Business Development Trends of 2023"

Law.com recently published an article written by Heather McCullough entitled, “The 5 Top Law Firm Business Development Trends of 2023.”

The article discusses how the legal industry is changing due to technology, client needs, and competition, pushing law firms to adjust marketing and business strategies. The five trends that Heather discussed were identified by a recent marketing/business development survey by Society 54, ALM, and By Aries, and the findings allow us to identify and further understand the most common - and pressing - issues within the industry. Heather also provides suggestions for firms to protect themselves from falling prey to these trends.

Read the article here on Law.com.