The number one thing we hear from attorneys during our coaching sessions as we discuss challenges and roadblocks is time. In today's fast-paced legal landscape, effective time management is not just a luxury – it’s a necessity.
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In the fast-paced and demanding world of law firm marketing, teams often find themselves overwhelmed with multiple projects, tight deadlines, and high expectations. These challenges can lead to exhaustion, burnout, and declining productivity if not properly addressed. Recognizing the need to support overworked marketing teams, law firms are increasingly turning to project support initiatives to prioritize the well-being and efficiency of their employees.
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Law360 recently published “Level Up Lawyers’ Business Development With Gamification” authored by Heather McCullough.
The article discusses the importance of business development to law firms, and details three reasons why gamification is a great tool to drive attorneys to action. Additionally, Heather outlines the steps to get started with gamification.
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Heather McCullough was recently quoted in the Law.com Pro Mid-Market article, "Big Law Does Mid-Market Firms 'Huge Favor' By Stepping Away From Routine Legal Work." The article, which discusses the business opportunities midsize firms are seeing with Big Law focusing their efforts on higher rate work.
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