Law360 recently published “Level Up Lawyers’ Business Development With Gamification” authored by Heather McCullough.
The article discusses the importance of business development to law firms, and details three reasons why gamification is a great tool to drive attorneys to action. Additionally, Heather outlines the steps to get started with gamification.
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The Charlotte Business Journal recently spotlighted INform, Society 54’s proprietary business development tracking software. In the interview, Heather McCullough discussed how and why the idea was born, as well as key benefits for users.
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Motivating lawyers to participate in internal programs can be like playing hardball. Actually getting them excited about participating in the program? You might just strike out. We get it, they’re all about those billables! But what if you could play into their competitive side to boost engagement?
Read MoreYou've probably noticed a recent uptick in games and likely get ads to download apps to play them. Global gaming and entertainment is a billion-dollar industry, and you’ve probably utilized gamification in your own efforts to change your personal processes, such as saving money or losing weight.
Gamification has a way of taking those burdensome tasks nobody wants to do and turning them into a prize you wake up wanting to win... it's a scientific fact.
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