The Charlotte Business Journal recently spotlighted INform, Society 54’s proprietary business development tracking software. In the interview, Heather McCullough discussed how and why the idea was born, as well as key benefits for users.
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We are excited to share that Heather McCullough has been selected as a Legal Innovator in the 2023 Southeastern Legal Awards for her work on INform, Society 54’s proprietary software for attorneys and legal MBD teams.
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Motivating lawyers to participate in internal programs can be like playing hardball. Actually getting them excited about participating in the program? You might just strike out. We get it, they’re all about those billables! But what if you could play into their competitive side to boost engagement?
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Heather McCullough was recently quoted in the Law.com Pro Mid-Market article, "Big Law Does Mid-Market Firms 'Huge Favor' By Stepping Away From Routine Legal Work." The article, which discusses the business opportunities midsize firms are seeing with Big Law focusing their efforts on higher rate work.
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New Year’s resolutions: people either love them or hate them. For some, it’s a fresh start to set intentions for the year. For others, it’s a goal they know they won’t keep so they don’t even bother making a resolution. Unfortunately, those who know they won’t keep up with their resolutions are simply realistic. It’s reported that 80% of those who make new year’s resolutions have abandoned them by February. It is why gyms are crowded in January, but empty by Valentine’s Day.
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If you've spent any time at all working in business development and marketing for professional service providers like law firms, we bet you've heard some variation of this demand in your career.
Attorneys and firm leadership want to increase the bottom dollar and client growth and retention, but they don't always have an understanding of the often minuscule steps and measurements that lead to a bigger bottom dollar and book of business. They have grand goals that aren't exactly structured. That's where your expert experience in developing business in the legal industry comes into play, right?
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