Following up from Part 1 of the ‘Revamping Your Law Firms Marketing Machinery: A Guide to Evaluating and Organizing Your Marketing Department’ series where we identified that a well-organized department preserves efficiency, productivity, and quality work by implementing effective organizational strategies, we will now discuss how we can specifically help you make your ‘dream department’ a reality. Want to learn more? Read on.
Read MoreIt is an industry norm for marketing departments at firms to become overwhelmed by a never-ending stream of deadlines, day-to-day work, attorney, and client demands. However, taking the time to maintain organization in your department is essential for preserving efficiency, productivity, and ensuring quality work. A well-organized department not only streamlines processes and minimizes errors, but also enhances collaboration, communication, and overall effectiveness. By implementing effective organizational strategies, firms can optimize their marketing operations, maximize their resources, support overworked employees, and ultimately provide better service to their clients. Want to learn more? Read on.
Read MoreMaintaining momentum during busy seasons and holidays can be challenging, and attorneys are often swamped with client work, conferences, and personal commitments throughout the year. Juggling all of this makes it easy for business development efforts to take a back seat. However, this doesn't mean you should let your business development efforts stagnate. In fact, these times can present unique opportunities to stand out and strengthen client relationships. Want to learn some ways to keep business development relevant and important during these challenging periods? Read on.
Read MoreLaw360 recently published “Level Up Lawyers’ Business Development With Gamification” authored by Heather McCullough.
The article discusses the importance of business development to law firms, and details three reasons why gamification is a great tool to drive attorneys to action. Additionally, Heather outlines the steps to get started with gamification.
Read MoreLegal marketing and business development departments all too often end up as a catch-all for random projects within the firm. Sometimes attorneys (and even other firm departments!) don’t realize everything that the marketing department does day-to-day, nor recognize the value the department adds to the bottom line. MBD departments can benefit greatly from project management, process improvement, and data-driven decision-making in order to track their efforts and demonstrate a return on investment.
Read MoreHeather McCullough was recently quoted in the Law.com Pro Mid-Market article, "Big Law Does Mid-Market Firms 'Huge Favor' By Stepping Away From Routine Legal Work." The article, which discusses the business opportunities midsize firms are seeing with Big Law focusing their efforts on higher rate work.
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