Maintaining momentum during busy seasons and holidays can be challenging, and attorneys are often swamped with client work, conferences, and personal commitments throughout the year. Juggling all of this makes it easy for business development efforts to take a back seat. However, this doesn't mean you should let your business development efforts stagnate. In fact, these times can present unique opportunities to stand out and strengthen client relationships. Want to learn some ways to keep business development relevant and important during these challenging periods? Read on.
Read MoreLaw360 recently published “Level Up Lawyers’ Business Development With Gamification” authored by Heather McCullough.
The article discusses the importance of business development to law firms, and details three reasons why gamification is a great tool to drive attorneys to action. Additionally, Heather outlines the steps to get started with gamification.
Read MoreLegal marketing and business development departments all too often end up as a catch-all for random projects within the firm. Sometimes attorneys (and even other firm departments!) don’t realize everything that the marketing department does day-to-day, nor recognize the value the department adds to the bottom line. MBD departments can benefit greatly from project management, process improvement, and data-driven decision-making in order to track their efforts and demonstrate a return on investment.
Read MoreHeather McCullough was recently quoted in the Law.com Pro Mid-Market article, "Big Law Does Mid-Market Firms 'Huge Favor' By Stepping Away From Routine Legal Work." The article, which discusses the business opportunities midsize firms are seeing with Big Law focusing their efforts on higher rate work.
Read MoreNew Year’s resolutions: people either love them or hate them. For some, it’s a fresh start to set intentions for the year. For others, it’s a goal they know they won’t keep so they don’t even bother making a resolution. Unfortunately, those who know they won’t keep up with their resolutions are simply realistic. It’s reported that 80% of those who make new year’s resolutions have abandoned them by February. It is why gyms are crowded in January, but empty by Valentine’s Day.
Read MoreIf you've spent any time at all working in business development and marketing for professional service providers like law firms, we bet you've heard some variation of this demand in your career.
Attorneys and firm leadership want to increase the bottom dollar and client growth and retention, but they don't always have an understanding of the often minuscule steps and measurements that lead to a bigger bottom dollar and book of business. They have grand goals that aren't exactly structured. That's where your expert experience in developing business in the legal industry comes into play, right?
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