In the fast-paced and demanding world of law firm marketing, teams often find themselves overwhelmed with multiple projects, tight deadlines, and high expectations. These challenges can lead to exhaustion, burnout, and declining productivity if not properly addressed. Recognizing the need to support overworked marketing teams, law firms are increasingly turning to project support initiatives to prioritize the well-being and efficiency of their employees.
Read MoreHeather McCullough was recently quoted in the Law.com article, "Partners Are Frustrated With 'Zoom Associates.' But Will Threatening Their Bonuses Change That?" The article discusses the younger generation of attorneys at work, and their different career-related motivations and desires than the generations prior.
Read MoreLaw.com recently published an article written by Heather McCullough entitled, “The 5 Top Law Firm Business Development Trends of 2023.” The article discusses how the legal industry is changing due to technology, client needs, and competition, pushing law firms to adjust marketing and business strategies.
Read MoreIn the legal industry, hosting events plays a crucial role in building relationships, networking, and showcasing expertise. Whether it's a conference, seminar, or gala dinner, a well-executed event can make a lasting impression on clients, industry peers, and potential business partners. To ensure the success of these events, law firms increasingly turn to event production consultants who specialize in organizing and managing extraordinary experiences tailored to the legal profession.
Read MoreLaw360 recently published “Level Up Lawyers’ Business Development With Gamification” authored by Heather McCullough.
The article discusses the importance of business development to law firms, and details three reasons why gamification is a great tool to drive attorneys to action. Additionally, Heather outlines the steps to get started with gamification.
Read MoreLegal marketing and business development departments all too often end up as a catch-all for random projects within the firm. Sometimes attorneys (and even other firm departments!) don’t realize everything that the marketing department does day-to-day, nor recognize the value the department adds to the bottom line. MBD departments can benefit greatly from project management, process improvement, and data-driven decision-making in order to track their efforts and demonstrate a return on investment.
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