Bloomberg Law Publishes Part One of Heather McCullough's Series on 'Business Development Plans'

On October 20th, Heather McCullough's latest article, "Why Business Development Plans Fail Even When You Make the Time," was published by Bloomberg Law. In part one of this incisive series, Heather provides valuable insights with contributions from Kathryn Stokes McConnell (Littler) and Alexander Davis (Mayer Brown). The article discusses the common pitfalls attorneys face when crafting business development plans. Stay tuned for part two, where she'll reveal how to create a dynamic and successful BD plan that leads you toward your goals.

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Law.com Quotes Jill Huse In Article On 'Specialized Training For Legal MBD Professionals'

Jill Huse was recently quoted in the Law.com article, "Legal Marketing Pros Point to Specialized Training and Experience in Business Development Departments." The article discusses the crucial role of specialized training and experience in marketing and business development within law firms. In an ever-evolving industry, the expertise of dedicated marketing professionals plays a pivotal role in shaping the strategic direction of legal practices.

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Society 54
Maintaining Momentum During Busy Seasons: Tips for Staying on Track

Maintaining momentum during busy seasons and holidays can be challenging, and attorneys are often swamped with client work, conferences, and personal commitments throughout the year. Juggling all of this makes it easy for business development efforts to take a back seat. However, this doesn't mean you should let your business development efforts stagnate. In fact, these times can present unique opportunities to stand out and strengthen client relationships. Want to learn some ways to keep business development relevant and important during these challenging periods? Read on.

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Project Support for Overworked and Burned-Out Legal Marketing Teams: Prioritizing Well-Being and Efficiency

In the fast-paced and demanding world of law firm marketing, teams often find themselves overwhelmed with multiple projects, tight deadlines, and high expectations. These challenges can lead to exhaustion, burnout, and declining productivity if not properly addressed. Recognizing the need to support overworked marketing teams, law firms are increasingly turning to project support initiatives to prioritize the well-being and efficiency of their employees.

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