Conference Season Highlights: Insights & Inspiration Across the Legal Marketing Industry
This season, our team had the privilege of attending, and presenting at, some of the industry’s most dynamic conferences, from LMASE RISE and LMA Midwest to LVNx and LMA Tech West x Southwest. Each event reinforced the collective momentum shaping legal marketing, business development, and leadership today: connection, collaboration, and continuous growth.
Below are highlights from our team’s takeaways. Click each title to read the full article and explore the lessons, tools, and inspiration we’re bringing back to our work.
Building Trust: A Foundation for Team Success
By Heather McCullough
At LMASE RISE in Charleston, keynote speaker Tracy Lalonde of Joychiever emphasized that trust is the cornerstone of any successful team. Her concept of “Trust Musts” — shared behaviors that strengthen confidence, accountability, and openness — encourages teams to define what trust looks like to them. By acknowledging mistakes, fostering transparency, and extending grace, teams can turn challenges into deeper collaboration.
LVNxElevates: Empowering Legal Professionals to Lead from the Center
By Jessica Goldberg
At the Legal Value Network’s LVNx Conference in Chicago, Jessica Goldberg moderated a powerful discussion on “Elevating Your Impact and Proving Your Value in the Legal Industry.” The panel explored how legal business professionals can shift from behind-the-scenes contributors to visible strategic leaders through storytelling, data-driven insights, and intentional relationship-building. The event underscored how collaboration and communication drive influence and innovation.
Key Steps to Effective Leadership and Delegation
By Emily Hillman
Also at LMASE RISE, Emily Hillman joined fellow marketing leaders Katie Holcombe and Leeann Lee to share practical strategies for navigating leadership transitions. Their discussion focused on three key areas: leading people (not just processes), delegating effectively by empowering others, and managing diverse personalities with empathy and clarity. Attendees walked away with actionable tools to strengthen communication, credibility, and team cohesion.
Activating Potential Through Connection, Collaboration, and Creation
By Sara Goddard
The LMA Midwest Conference delivered on its theme: Activate Your Potential: Connect. Collaborate. Create. with sessions that blended inspiration and strategy. Rooted in LMA’s Body of Knowledge, the program encouraged marketers to build on existing tools, center the client’s voice, and innovate with intention. The key message: true progress doesn’t always mean starting from scratch, it means aligning purpose with action.
Elevating Legal Marketing Through Technology, Collaboration, and Innovation
By Jessica Goldberg
The LMA Tech West x Southwest Conference in Denver highlighted how technology and human connection intersect to shape the future of legal marketing. From AI and analytics to firmwide collaboration, sessions explored how data can drive smarter strategy. As proud sponsors, Society 54 showcased INform54 in action, sparking conversations around efficiency, alignment, and innovation. The overarching theme: progress happens when curiosity meets courage.