Elevating Legal Marketing Through Technology, Collaboration, and Innovation

By: Jessica Goldberg

This year’s LMA Tech West x Southwest Conference brought together some of the brightest minds in legal marketing, business development, and technology for an energizing three days in Denver. Hosted by the LMA Southwest and West Regions, the event explored the evolving intersection of technology, strategy, and client engagement, empowering attendees to lead innovation and drive meaningful impact within their firms.

The conference theme, “TW x SW Elevates: Deepening Knowledge, Advancing Skills, Strengthening Relationships,” perfectly captured the energy in the room. From thought-provoking sessions on AI and data analytics to practical discussions around business development, value-based pricing, and leadership, every conversation centered on how technology and collaboration can elevate performance and results.

As proud sponsors, the Society 54 team had the privilege of connecting with attendees throughout the event and showcasing a live demo of INform54, our project management and growth platform designed specifically for legal MBD teams. We loved hearing how firms are leveraging data and automation to streamline workflows, enhance visibility, and strengthen alignment between marketing, business development, and leadership.

Key takeaways from this year’s conference included:

  • Technology should amplify (not replace) human connection and strategy.

  • Data is only as powerful as the story it tells; visualization and interpretation drive true impact.

  • Collaboration across functions unlocks the full potential of innovation.

  • Legal marketers play a pivotal role in shaping firm growth through measurable, tech-driven insights.

  • Progress happens when we combine curiosity with courage, testing new tools, ideas, and ways of working.

TW x SW continues to set a high bar for what’s next in legal marketing technology and innovation. We’re grateful for the opportunity to contribute to the conversation and connect with so many forward-thinking professionals shaping the future of our industry.

Gamification, Legal Marketing, TechnologyJessica GoldbergTechnology