Attending conferences is a great way to gain knowledge, expand your professional network, and showcase your personal experience. However, to make the most out of these events, it's crucial to follow some best practices. Here are a few ways to maximize your conference experience, from pre-conference preparation to post-conference follow-up. Want to learn more? Read on.
Read MoreFollowing up from Part 1 of the ‘Revamping Your Law Firms Marketing Machinery: A Guide to Evaluating and Organizing Your Marketing Department’ series where we identified that a well-organized department preserves efficiency, productivity, and quality work by implementing effective organizational strategies, we will now discuss how we can specifically help you make your ‘dream department’ a reality. Want to learn more? Read on.
Read MoreJill Huse was recently quoted in the Law360 article, “Ambiguous Law Firm Leadership Hurts Attorney’s Morale.” The article discusses the impact of ambiguous law firm leadership practices, from unclear remote work policies to compensation disparities, and how they affect attorney morale. Check it out!
Read MoreIt is an industry norm for marketing departments at firms to become overwhelmed by a never-ending stream of deadlines, day-to-day work, attorney, and client demands. However, taking the time to maintain organization in your department is essential for preserving efficiency, productivity, and ensuring quality work. A well-organized department not only streamlines processes and minimizes errors, but also enhances collaboration, communication, and overall effectiveness. By implementing effective organizational strategies, firms can optimize their marketing operations, maximize their resources, support overworked employees, and ultimately provide better service to their clients. Want to learn more? Read on.
Read MoreOn October 20th, Heather McCullough's latest article, "Why Business Development Plans Fail Even When You Make the Time," was published by Bloomberg Law. In part one of this incisive series, Heather provides valuable insights with contributions from Kathryn Stokes McConnell (Littler) and Alexander Davis (Mayer Brown). The article discusses the common pitfalls attorneys face when crafting business development plans. Stay tuned for part two, where she'll reveal how to create a dynamic and successful BD plan that leads you toward your goals.
Read MoreJill Huse was recently quoted in the Law.com article, "Legal Marketing Pros Point to Specialized Training and Experience in Business Development Departments." The article discusses the crucial role of specialized training and experience in marketing and business development within law firms. In an ever-evolving industry, the expertise of dedicated marketing professionals plays a pivotal role in shaping the strategic direction of legal practices.
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