SOCIETY 54’S OUTLAWS

Meet Gretchen Materna. Gretchen is a seasoned marketing professional with over 25 years of experience in legal marketing and management, and a master’s degree in integrated communications. She thrives in leadership roles but also excels as an individual contributor. Building relationships and collaborating with people from diverse backgrounds and career stages is something she deeply values. Gretchen firmly believes that a variety of perspectives and experiences enhance collaborative engagement across departments and professions.

Meet Danielle Smith. Danielle is the Director of Baker Women, Baker Donelson's award-winning Women's Initiative. Danielle works across department lines to create programs and resources that help advance women and provide support for working parents at the Firm. Over her four-year tenure at Baker Donelson, she has created industry-leading programs that help women choose their own path to success, achieve equity status, grow their book of business, offer mentoring support and help develop future women leaders.

Meet Kenny Gary, CEO and co-founder of LIMELIGHT. A proven disruptor steeped with a pedigree in law and journalism, Kenny redefines success for law firms, legal service providers, financial services firms and the technology companies that fuel them. Kenny takes an empathetic, client-centric approach compounded with innovative and holistic business strategies for maximum market impact.

Meet Erika Ritzer, the President of ProjectM Partners, a consultancy that helps management and marketers at law firms complete projects with expert guidance. As a business leader and project manager at boutique professional services design and technology firms for over thirty years, Erika has led the strategy, positioning and implementation of branding programs and websites for firms of all sizes. Her contacts in the legal industry are unmatched, uniquely positioning her to find law firms the right design, content and technology partners for their marketing projects.

Kelly Harbour serves as the Chief Marketing & Business Development Officer at Moore & Van Allen, PLLC, where she leads the firm’s marketing, business development, client service and communications efforts. With over 20 years of professional services experience, Kelly combines expertise in marketing, technology, operations, and strategy to drive data-driven decisions, streamline processes, and build scalable foundations for growth.

As Chief Legal Talent Officer at Troutman Pepper, Sona Spencer plays a pivotal role in shaping the firm’s legal talent strategy, ensuring excellence and growth across the organization. Her journey into business development began with a leap from television marketing in NYC to the legal industry in Charlotte—a move driven by her adaptability and openness to new opportunities.

Geoffrey Frost is a leading authority in law firm marketing and business development, with over 20 years of transformative industry experience. As the first marketing professional for an AmLaw 200 firm, Geoffrey has consistently pushed boundaries and set new standards in client development and strategic growth. Now serving as Executive Director for the Association of Corporate Counsel Georgia Chapter, he also extends his expertise as a consultant for businesses seeking to revolutionize their market reach.