New Year’s resolutions: people either love them or hate them. For some, it’s a fresh start to set intentions for the year. For others, it’s a goal they know they won’t keep so they don’t even bother making a resolution. Unfortunately, those who know they won’t keep up with their resolutions are simply realistic. It’s reported that 80% of those who make new year’s resolutions have abandoned them by February. It is why gyms are crowded in January, but empty by Valentine’s Day.
Read MoreIf you've spent any time at all working in business development and marketing for professional service providers like law firms, we bet you've heard some variation of this demand in your career.
Attorneys and firm leadership want to increase the bottom dollar and client growth and retention, but they don't always have an understanding of the often minuscule steps and measurements that lead to a bigger bottom dollar and book of business. They have grand goals that aren't exactly structured. That's where your expert experience in developing business in the legal industry comes into play, right?
Read MoreWe all wish we had a crystal ball and could know exactly what our firm and our marketing and business development departments will look like a year from now... or even 6 months from now. Wouldn't it make it SO much easier to know your firm could weather economic storms and land big business with a lean marketing and BD crew?
Read MoreIt's the final countdown! C'mon, sing it with us. You know you want to. This is it, friends. We are in the home stretch of Q4 2022, but we still have miles to go and metrics to meet (or exceed) in our annual business development goals.
If your firm is anything like most, you are pushing forward in an all-hands-on-deck race to the end of this year in hopes of meeting and exceeding your firm’s and department's business development and marketing goals.
Read MoreBusiness Development Metrics are important in preparing a strong BD budget and are a key part of the business development process. Check out the metrics your business development department should be using to gauge success so you can set up a profitable 2023 budget.
Read MoreYou've probably noticed a recent uptick in games and likely get ads to download apps to play them. Global gaming and entertainment is a billion-dollar industry, and you’ve probably utilized gamification in your own efforts to change your personal processes, such as saving money or losing weight.
Gamification has a way of taking those burdensome tasks nobody wants to do and turning them into a prize you wake up wanting to win... it's a scientific fact.
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