Huse Authors Article on Business Development Coaching

Society 54’s Co-Founder, Jill Huse, and client, Jennifer Griffin, recently authored an article entitled, “5 Reasons Coaching is More Important Than Ever for Lawyer Business Development.” The article focuses on how business development coaching can help lawyers meet their goals for both short- and long-term success. Specifically, the article is centered around what business development means in today’s world, how coaching works, and why working with a business development coach is important.

When the pandemic hit, the world shut down. Except it didn’t. Lawyers across the globe continued serving their clients remotely and found that, indeed, clients still need trusted advisors. As the way law firms operate has shifted, so too should your business development. It’s more important than ever not to rest on your laurels, thinking “once this is all over, I’ll get back to developing business.”

Read the entire article here on Attorney at Work.