Jill Huse

Co-Founder + Chief Strategy Officer

jill@society54.com
T: 704.458.3210

Charlotte, NC

Society 54 Co-Founder and Chief Strategy Officer Jill Huse is renowned as a trusted professional services advisor.  Jill, a certified Business Coach, is highly regarded for her progressive ingenuity, research-based strategy and, most importantly, her ability to deliver results for clients. In addition to her work with Society 54, Jill is also co-founder and CSO of Society Tech, a technology company that utilizes the proprietary software INform54 to help law firms track and analyze their firm performance initiatives to support strategic growth.

Jill’s strengths lie in ideation on high-level strategy, leadership development, and coaching attorneys and business professionals on career growth and relationship selling. She has worked in professional services marketing (legal and accounting) for over twenty years. She has an innate ability to identify, encourage and develop her clients’ unique and differentiating professional strengths, and to help clients leverage these strengths to meet and exceed bottom line goals.

Prior to launching Society 54, Jill led the marketing and business development department at one of the most reputable AmLaw firms in the southeast. While there, she structured and guided her team in developing, implementing and managing award-winning communication, business development and marketing initiatives. Further, Jill is a tenured member of the Legal Marketing Association (LMA), serving as the 2020 President of the International Board of Directors where she led the efforts to expand LMA to Europe; additionally, she also served as the president of the Southeastern Chapter. Jill is also one of the founding members of Law 2.5, a roundtable think tank focused on the future of the legal industry and how to implement and lead change, and was co-founder and Principal at The Chiral Project which focused on Leadership Development for Women in Professional Services.

Jill was inducted into the Legal Marketing Association’s Hall of Fame in 2024 for her leadership and contributions to the association and its membership. In 2023, Jill and Heather earned a spot in the Charlotte Business Journal’s Fast 50, ranking Society 54 as the 8th fastest growing private company in the Charlotte region. In 2021, she was inducted as a Fellow into the College of Law Practice Management. And, in 2016, Jill was personally selected as one of the “50 Most Influential Women in Charlotte” by The Mecklenburg Times.

Jill is not only well-connected, but she is also highly respected and widely sought for her expertise and paramount perspective in all aspects of professional services marketing.

More ABOUT JILL

  • Birthday: February 15

  • In college, Jill started a sorority. No, it wasn’t Lambda Lambda Lambda, despite her urging.

  • Her favorite karaoke song is “Ice Ice Baby” by Vanilla Ice (a great talent).

  • While Jill’s culinary palette is that of a six-year-old, she challenges herself to try one new food per year.

  • She LOVES SPORTS – Kickball and softball were once favorites but now she enjoys being a little more strategic with her free time…You can find her on the poker table.

  • Together with her husband, Jill financially and emotionally supports two children, which makes her day job look easy. Her daughter is a junior in high school and a master thrifter, while her son is a college sophomore at UNC (let’s go tarheels!).

  • George Washington University, Masters in Law Firm Management, M.P.S. Summa Cum Laude

    Illinois State University, B.S. Major in Communications, Minor in Psychology

    • Registered Corporate Coach

    • DiSC Trainer Designation

    • The 8 Dimensions of Leadership Trainer Designation

    • Change Management Specialist Certified

    • Six Sigma Lean Professional Certified

    • Certified in Gamification, University of Pennsylvania Wharton School of Business

    • Legal Lean Sigma Yellow Belt

    • 2024 Southeastern Legal Awards, Legal Innovators Finalist

    • Legal Marketing Association Hall of Fame Inductee

    • Charlotte Business Journal “Fast 50 Awards,” Ranked Society 54 as the 8th Fastest Growing Private Company in the Charlotte Region (2023)

    • College of Law Practice Management, Fellow

    • Honoree, "50 Most Influential Women in Charlotte", The Mecklenburg Times (2016)

    • Speaker, “Working in Concert to Elevate Your Brand and Position,” LMANE October 2023, LMASE November 2023

    • Speaker, “Leveraging Data to Strengthen Your Law Firms Brand,” ILTA August 2023

    • Co-Presenter with Jennifer Griffin Scotton, “Avoiding Analysis Paralysis: Five Steps to a Marketing Plan that Delivers Value,” September 2022

    • LMA Tech West, “Marketing & Business Development Team KPIs: Showing Your Value,” April 2022

    • Interview with Michel DeLon, “How to Get UnStuck and Live Passionately,” August 2021

    • Speaker, "Develop Your Executive Presence: Connecting Merit & Success” (Denver, Chicago and Houston) 2019- 2020

    • Speaker, "Marketing the Marketing Department: Demonstrating Value through Metrics & Data” (San Francisco) 2019

    • Speaker, "Bridging the Gap between Law and Business” (Phoenix, Las Vegas and Greenville) 2018

    • Speaker, "Revenue Generation through Client Appreciation” (Chicago, Columbia and Charlotte) 2018- 2019

    • Speaker, “Building Greatness: Roadmap to be a Coach for your Internal Clients" (Raleigh, Charlotte, Nashville & Columbia) 2017- 2018

    • Speaker, Geo-Targeting Law Firm Growth: Customizing Efforts to Maximize Regional Impact (Phoenix, Denver and Houston) 2017

    • Speaker, Is a Picture Worth 1,000 Words? Using Data Realization to Influence Behavior, LMA’s Midwest Tech Conference (Chicago) 2017

    • Speaker, Client Care & Loyalty (Salt Lake City, Phoenix and Las Vegas) 2016

    • Presentations on Gamification to the Association of Accounting Marketing Annual Conference in Las Vegas in June 2017 and various local groups for the Legal Marketing Association including: Charlotte, Dallas, Denver, Miami, Minneapolis, Nashville, Orlando, Raleigh, Richmond and Tampa

    • Speaker, "Successful Succession," with Nathalie Daum (Dickinson Wright) and/ or Jeanne Hammerstrom (Benesch) at the Metro Philly Conference, June 2016; San Francisco, September 2016; and LMASE Regional Conference in Orlando, September 2016; LMA Midwest Chicago, April 2017; LMANE Boston, June 2017

    • Panelist, LMA Tech Conference: "Get in the Game: How Gamification can Supercharge Business Development", October 2015

    • Moderator, LMA Midwest Conference, "Shift Happens Lateral Integration Creates Opportunities for Change", October 2015

    • Moderator, LMASE @ University of Florida Law School "Business of Being a Lawyer", August 2015 and January 2016

    • Panelist for LMA International Conference: "Keep Your Eye on the Ball- What Every Good Coach tells His/Her Players and What Every Player Expects from a Coach," April 2015

    • Panelist for the Business Development Symposium: “Business Development Initiatives that Drive Firm Revenue,” October 2013

    • Legal Marketing Association International: 2021 Immediate Past President; 2020 President of the Board of Directors; 2018 Treasurer; Membership Co-Chair; Organizational Structure Task Force Committee; Regional Nominating Committee

    • Legal Marketing Association Southeastern Chapter Board of Directors: Past President; President, Director of Communications and Director of Sponsor Relations; In-House Counsel SIG; Regional Conference Committee

    • Legal Marketing Association Charlotte City Group: formerly served as Charlotte City Group Chair

    • Highland Creek Homeowners Association: formerly on Board of Directors; Secretary and Activities & Communications Chair

    • American Heart Association

    • American Cancer Society: Gala and Cure by Design Committees

    • Devonshire Elementary: volunteer reader for 3rd grade class

    • Leukemia & Lymphoma Society: former "Woman of the Year" nominee

    • Safe Alliance: Fighting for Women with Fashion Committee and Barrister's Ball Committee