Stop Letting Myths Hold Your Team Back

One of the biggest challenges Marketing and Business Development teams face is overcoming outdated mindsets within their firms. Too often, leadership assumes that marketing is just about brochures, business development is only for attorneys, or that referrals will come automatically. The truth? MBD teams are the strategic engine driving growth, and their work requires intentionality and innovation.

✅ Instead of waiting for attorneys to engage, proactively equip them with tools and insights to build stronger client relationships.
✅ Instead of fighting the “we’ve always done it this way” mindset, demonstrate data-backed results that prove the impact of modern marketing.
✅ Instead of solely supporting the firm’s growth, consider ways to play a more active role in shaping its strategy. Your contributions are valuable, and you have the opportunity to make a meaningful impact.

What’s one marketing or BD myth holding your team back? Let’s bust it and move forward! 🚀