Take the Shot - Success Favors Action

"You miss 100% of the shots you don’t take."

While Wayne Gretzky made this famous in hockey, the same principle applies to legal business development. Opportunities don’t just fall into your lap—you have to take the shot. Whether it’s reaching out to a potential client, pitching a bold new initiative, or investing in technology to streamline operations, success favors those who take action.

In the fast-paced world of legal marketing and business development, hesitation can mean missing a game-changing opportunity. The best teams—and firms—don’t wait for the perfect moment; they create it. So, step outside your comfort zone, trust your preparation, and take the shot. You never know—it just might be the winning play!