Marketing Operations
Operating a marketing department within a law firm presents a unique challenge due to the ever-evolving landscape. New technologies, changing rosters of team members, firm mergers and reorganizations all have the potential to dramatically disrupt the way things are done.
While the urgency of daily tasks can sometimes overshadow the importance of long-term strategic improvements, it is precisely in such circumstances that you can encounter valuable opportunities for growth and improvement.
At Society 54, we specialize in helping law firms harness the full potential of their MBD teams and technology resources. We recognize that the key to thriving in this constantly shifting environment is to strike a balance between reacting to immediate demands and strategically positioning your firm for consistent success.
Our approach involves working closely with firms to identify areas where efficiency can be magnified, resources optimized, and budgets dispersed most effectively. By aligning your MBD teams and technology resources with your firm's strategic goals, we empower you to not only navigate the challenges of today but also to proactively prepare for those yet to come.
Specifically, we can help you to:
Audit existing vendor platforms to determine efficiencies, fair pricing and redundancies
Provide additional training to help your team make the most of the tech tools you have already available
Advise on best-fit tech software when your firm is in the market for something new
Step in where sales reps leave off to ensure a smooth and successful transition with new tech
Assist with improving firm communications and sharing files, making information flow more smoothly
Conduct a neutral analysis to help you streamline processes and eliminate redundancy following a merger or reorganization
Provide strategic guidance through organizational changes and beyond
Take a deep dive into your department's structure to identify opportunities for improvement
Review and provide recommendations to improve your department's workflows, efficiency and quality
Refine data capture methods and suggest new ways to track metrics to better demonstrate ROI
Project management leadership to assist with firmwide operations initiatives
Let’s chat today and discuss a customized plan for your and your firm.