Marketing + CommunicationS + STRATEGIC Plans
It’s no secret that our industry has seen unprecedented change over the past several years— and we don’t see this progression slowing down anytime soon. Technologies, strategies and capabilities are ever-increasing. These factors, in conjunction with today’s business trends, economy and political environment, make marketing and communications more important than ever. A premium, strategic marketing and communications plan is a non-negotiable for firms wishing to remain competitive, relevant and profitable. At Society 54, marketing and communications challenges make us tick. It thrills us to drill down to the core of our clients’ marketing and communications needs, and to establish customized plans and programs that align with firm-wide strategy. Our plans incorporate big-picture concepts and strategic, tactical action steps to address the concerns of all firm audiences. Once plans have been implemented, we work with clients to demonstrate tangible ROI by closely monitoring their market share and tracking for signs of change in the competitive landscape.
We have proven experience solving our clients’ most complex marketing problems, and can create custom programs on any budget. We can also provide a la carte support with items such as RFP responses, collateral pieces, public relations, competitive intelligence, benchmarks and evaluation, and internal cross-selling.
Specifically, we can help you to:
Increase firm and practice visibility
Establish a representative brand identity
Implement marketing processes
Strategize and design affinity target marketing programs
Develop thought leadership content that appeals to and benefits your clients
Determine your overall marketing direction and strategy
Identify unique differentiators and target market
Identify areas of strength and opportunity
Generate internal buy-in and feedback
