Heather McCullough

Co-Founder + Chief Growth Officer

heather@society54.com
T: 704.756.0626

Charlotte, NC

Society 54 Co-Founder and Chief Growth Officer Heather McCullough is two parts wit and one part tenacity, with heaping doses of creativity and intellect on the side. Heather represents the power of hard work, strategy and collaboration. For more than 20 years, she has brought game-changing results to professional services firms across the country. In addition to her Society 54 work, Heather is also co-founder and Partner of Society Tech, a technology company that utilizes the proprietary software INform to help law firms track and analyze their business development efforts.

As the director of business and practice development at one of the most well-respected law firms in the Carolinas, Heather oversaw all aspects of firm and attorney business development, including client relations, communications, events and marketing – all while keeping a keen eye on budgets and ROI. Heather has led and restructured operational changes while working inside law firms, as well as in a consulting capacity. This experience, combined with her MBA from University of South Carolina, makes her an ideal advisor for firms that want to challenge the status quo and lead change. Previously, Heather also utilized her experience and expertise as co-founder and Principal at The Chiral Project which focused on Leadership Development for Professional Services.

Heather has been recognized as a Legal Innovator (ALM/Law.com, 2023), one of the “50 Most Influential Women” (The Mecklenburg Times, 2021), and a Phenom (“Icons & Phenoms,” The Mecklenburg Times, 2018). She was inducted as a Fellow into the College of Law Practice Management in 2024 and, in 2023, Society 54 was recognized by the Charlotte Business Journal as part of its “Fast 50 Awards,” ranked as the 8th fastest growing private company in the Charlotte region.

In the consulting realm, Heather never says no to a challenge. She knows that insincere outreach and marketing can fall flat, and operates as a tireless advocate for her clients to ensure that efforts are anything but hollow. She is well known in the legal marketing industry and her wheels never stop turning when it comes to generating profit, rapport and direction for her clients.

More About Heather

  • Birthday: October 15

  • Heather has been to every state in the Continental U.S. (except for Washington and Oregon) by van and camper.

  • After a long love affair with almonds, both in their natural state as well as liquid form, she learned that she was allergic.

  • The worm is Heather’s “go-to” party trick (if you haven’t seen it, check out the video to the right).

  • Heather loves sports and tends to get very excited at her kids’ games - much to their dismay.

  • While traveling is a passion, she doesn’t enjoy planning the trips AND LEAVES THAT UP TO HER HUSBAND, cLAY!

NEWS & Speaking

Writing

CIVIC & PROFESSIONAL AFFILIATIONS

  • Legal Marketing Association

    • Co-Chair, Solo/Small Team SIG, 2019-Present

    • Co-Chair, LMA Your Honor Awards, 2018-2019

    • International – Membership Committee – 2010-2012

    • Southeastern Chapter Board Member – Director of Membership – 2007-2010

    • Charlotte City Group Leader – 2004

  • Mental Health Americas of the Central Carolinas

    • Board President – Present

    • Board Member – 2019-Present

    • Young Professional Member – 2002-2005

  • Friends of the Library (Charlotte-Mecklenburg Co.)

    • Council President - 2015

    • Council Member – 2007-2008; 2011-present

  • Parents Association – First United Methodist Child Development Center - 2011-2012

  • Charlotte Reads – Board Member – 2003-2006 (Organization Dissolved)

  • Mint Condition Gala – Logistics Committee

  • Safe Alliance: Barrister's Ball Committee - 2014 - 2015

EDUCATION

University of South Carolina - Darla Moore School of Business, MBA

University of Georgia, BLA

Manchester Metropolitan University, Study Abroad

CERTIFICATIONS

Goldman Sachs 10,000 Small Businesses Alumnus, National Cohort

Gamification, University of Pennsylvania Wharton School of Business

Accredited Coach - Smart Collaboration Accelerator, Smart Collaboration Inc.

Awards & Accolades

  • College of Law Practice Management, Fellow

  • The Charlotte Business Journal, “Fast 50 Awards,” Ranked Society 54 as the 8th Fastest Growing Private Company in the Charlotte Region (2023)

  • Legal Innovator, ALM/Law.com (2023)

  • Honoree, “50 Most Influential Women,” The Mecklenburg Times (2021)

  • Phenom, “Icons & Phenoms,” The Mecklenburg Times (2018)