Heather McCullough

T: 704.756.0626


Society 54 Co-Founder Heather McCullough is two parts wit and one part tenacity, with heaping doses of creativity and intellect on the side. Heather represents the power of hard work, strategy and collaboration. For more than 18 years, she has brought game-changing results to professional services firms across the country.
As the director of business and practice development at one of the most well-respected law firms in the Carolinas, Heather oversaw all aspects of firm branding and business development, including communications, client relations, events and business development – all while keeping a keen eye on budgets and ROI. Heather has led and restructured operational changes while working inside law firms, as well as in a consulting capacity. This experience, combined with her MBA from University of South Carolina, makes her an ideal advisor for firms that want to challenge the status quo and lead change.

In the consulting realm, Heather never says no to a challenge. She knows that hollow rebranding and marketing can fall flat, and operates as a tireless advocate for her clients to ensure that efforts are anything but hollow. She is well known in the legal marketing industry and her wheels never stop turning when it comes to generating profit, rapport and direction for her clients.


    • November 2019 – Co-presenter – Stealth Mode: How to build a Client Experience Strategy (Under the Radar!) – LMA Mid-Atlantic Conference
    • September 2019 – Panelist – Client CRM Confessions – LMA Southeast Regional Conference
    • September 2019 – Presenter – Delight or Simply Satisfy: Crafting an Extraordinary Client Experience – LMA Southwest Conference
    • August 2019 – Presenter – Developing Executive Presence – Columbia LSC Legal Marketing Association
    • April 2019 – Co-Presenter – SEEING 2020: Seeing Your Sights on Extraordinary Client Experience – LMA Annual Conference
    • March 2019 – Co-Presenter – Own It: Your Career, Your Profession, Your Growth” – Women Lawyers of Charlotte
    • November 2018 – Presenter- Revenue Generation Through Client Appreciation – Birmingham LSC Legal Marketing Association
    • March 2019 – Presenter – Driving Revenue Through Client Appreciation – Charlotte LSC Legal Marketing Association
    • October 2018 – Co-presenter – Coach Your Internal Clients – LMA Ohio Region
    • Recognized as a 2018 Phenom – Mecklenburg Times Icons and Phenoms
    • Speaker, Is a Picture Worth 1,000 Words? Using Data Realization to Influence Behavior, LMA’s Midwest Tech Conference 2017, Chicago
    • Presentations on Gamification to Legal Marketing Association’s Southeastern City Groups in 2016: Raleigh, Richmond, Nashville, Orlando, Tampa, Denver
    • 2016 Legal Marketing Association Tech Conference, Gamification, June 2016
    • 2016 LMASE Raleigh City Group’s Annual DIY Marketing Workshop for Solo & Small Firms Conference, Presented on Business Development with Kathryn Whitaker, July 2016
    • 2015 Legal Marketing Association Conference, Panelist, The Roadmap for Your Future: Navigating and Accelerating Your Career in Legal Marketing, February 2015
    • Webinar Panelist, The Roadmap for Your Future: Navigating and Accelerating Your Career in Legal Marketing, February 2015
    • Quoted, The Path to Success, Strategies, March/April 2014
      • Chief marketing officers and other senior marketers at firms across the country were asked what advice they would give coordinators and other legal marketing professionals starting out in their careers.
    • Webinar Panelist, The Essentials of a Business Development Coaching Program, December 2011


    Heather is an active member of several civic and professional organizations:

    • Legal Marketing Association
      • International – Membership Committee – 2010-2012
      • Southeastern Chapter Board Member – Director of Membership – 2007-2010
      • Charlotte City Group Leader – 2004
    • Mental Health Americas of the Central Carolinas – Board Member – 2019 – Present; Young Professional Member – 2002-2005
    • Friends of the Library (Charlotte-Mecklenburg Co.) – Council President – 2015; Council Member – 2007-2008; 2011-2014; 2016-Present
    • Parents Association – First United Methodist Child Development Center – 2011-2012
    • Charlotte Reads – Board Member – 2003-2006 (Organization dissolved)
    • Mint Condition Gala – Logistics Committee
    • Safe Alliance: Barrister’s Ball Committee – 2014 – 2015

    University of South Carolina – Darla Moore School of Business, MBA

    University of Georgia, BLA

    Manchester Metropolitan University, Study Abroad

    Certified in Gamification, University of Pennsylvania Wharton School of Business