Shannon Lanier is a strategic and creative legal marketing professional with more than 15 years of experience. She has led initiatives and projects at all scales with attention to detail and long-term vision for top-ranked law firms and an award-winning public relations and content firm. She is effective at guiding marketing teams and attorneys through periods of growth and transition. Shannon relishes in combining meticulous attention to detail with vision and strategy to drive impactful results. She has overseen the expansion of firms in new offices and markets, leadership transitions, and the implementation of strategic plans. She specializes in crafting compelling communications for a variety of media and creating business development opportunities that advance organizational objectives. 

Shannon is a native North Carolinian and lives on the coast with her husband and too many houseplants.

EDUCATION

University of North Carolina at Greensboro - B.A. English Language and Literature, Communications