Seema Maglio works with Am Law 100 firms to scale the transformation of practice and industry website content so it can support AI-driven discovery.

Seema’s company, The Found Word®, helps large law firms build their Identity Spine™ by defining a distinctive narrative for every practice and industry. Once established, those identities become the strategic foundation for every downstream expression of the practice or industry, creating a consistent body of evidence that helps AI platforms understand what a firm is known for – and when to recommend it.

Seema is named among Lawdragon’s “Global 100 Leaders in Legal Strategy & Consulting” – one of only two consultants recognized for content strategy and the only one focused on AI-optimized practice and industry narratives.

Seema’s approach is equal parts art and science. A nerd at heart, she leverages data to pinpoint the key differentiators that set your firm and lawyers apart from everyone else. She then employs exceptional writing skills to craft a persuasive and engaging narrative around that.

With two decades of experience working in-house in law firm business development, Seema understands the challenges of developing impactful content in matrixed environments and under resource constraints – and knows how to deliver results. Most recently, she spent a decade at Cooley, one of the largest law firms in the world, where she was the head of marketing and business development for the global IP practices and industries. She holds a BBA in marketing and an MBA in business strategy.

Seema resides in Charlotte, NC with her husband Johnny, their seven-year-old daughter Siena, and their three-year-old cavapoo named Teddy. When she’s not working, you will find the native New Yorker doing very important research - tracking down the best pizza and bagels in Charlotte. She is also a regular customer at her daughter’s beauty salon – conveniently located in the playroom – where she gets treated to a VIP makeover after a hard week of work.

EDUCATION

Adelphi University - MBA, Business Strategy (2014)
Pace University - BBA, Marketing (2004)