Sara Goddard
Affiliated Consultant
With more than 20 years of experience in strategic legal marketing and business development, Sara helps law firms and attorneys turn marketing efforts into measurable results. She advises on strategy, business development, and large-scale marketing initiatives, bringing a deep understanding of the legal industry and a track record of driving growth.
She also provides interim legal marketing leadership support, ensuring firms maintain momentum during times of transition. Known for her ability to build and execute initiatives that move the needle, she has led impactful client feedback programs, spearheaded brand relaunches, as well as collaborating with clients on thought leadership, content development, and awards and recognition programs.
A dynamic leader, Sara has worked with firms of all sizes, from Am Law 20 firms to boutique practices, helping them refine their marketing strategies, secure new business, and strengthen client relationships.
Sara lives in Chicago with her family. When she’s not helping clients, she enjoys traveling (her most memorable trip was an African safari), reading (especially historical fiction), watching her kids play basketball and soccer, and taking their pug, Otis, for walks.
EDUCATION
Saint Mary’s College - BA, Communication Studies, History