ARE YOU AN OUTLAW? MEET ELLE WALCH
WHO HAS REDEFINED WHAT IT MEANS TO THINK OUTSIDE THE LAW (AKA OUTLAW) AND IS HELPING EACH OF US IN THE PROCESS?
Elle Walch
Meet Elle Walch, the Director of Business Development and Marketing for Ball Janik LLP. A twelve-year legal marketing veteran, Elle has led several aspects of the marketing and business development roles, including managing marketing operations for firms and leading teams to deploy the strategies and initiatives within the marketing and business development framework. She been historically successful at initiating strategic marketing and business development efforts, including client acquisitions and retention, cross-selling, market and practice expansion, attorney coaching, media positioning, public relations, reputation management, and internal and external communications, among others. She is also known for having the keen insight to identify emerging trends within several industries, including gauging pressure points, and translating those into dominant revenue streams and practice offerings.
Below is a recent interview conducted with Elle. Enjoy getting to know this Outlaw!
Q: Who is your real-life hero?
A: Like most, my mom! She always found a way to do it all while working full time. I hope I can mimic the same while being a great mom to my two kids.
Q: What is your motto?
A: Simplicity is the ultimate sophistication.
Q: What is your greatest fear?
A: Being pigeonholed in any aspect of legal marketing or life.
Q: What got you working in the legal industry?
A: I was fortunate to be in the “second wave” of legal marketers, following our expertise being adopted as a role in-house at regional law firms. I started as a Legal Assistant who was always willing to attend the trade shows, then eventually started scoping out opportunities to further business development, including identifying new professional associations and securing speaking engagements for our attorneys. This was the ‘fun part’ of my legal assistant role, and I am lucky it evolved into a full-time job and career for me. Looking back, I am glad I have the experience in working with attorneys so closely. It has afforded me a unique perspective in how marketing connects with our talent, and understanding the pressures they face and how we can better serve them.