Are You an Outlaw? Meet Sheenika Gandhi
Who has redefined what it means to think outside the law (aka OUTLAW) and is helping each of us in the process?
Meet Sheenika Gandhi, Director of Marketing at Greenberg Glusker LLP, a 100-attorney law firm based in Los Angeles, CA. She leads the development and implementation of the firm’s marketing and business development, diversity and inclusion, and corporate social responsibility initiatives. Sheenika is a strong project manager, creative thinker, and a trusted advisor for the firm’s attorneys and management. Her recent notable projects include an integrated thought leadership strategy, a business development coaching program, and centralized budget and operational processes.
Sheenika is an active volunteer with the Legal Marketing Association, the leading association for legal marketing. She currently serves as the Co-Chair of the Small Firm / Solo Team Shared Interest Group (SIG) and a member of the 2021 Annual Conference Advisory Committee. She previously served as the Chair of the LMA Southern California Chapter. She earned her J.D. from California Western School of Law and her B.B.A. in Busines Administration and B.A. in International Relations from the University of San Diego.
We asked Sheenika a few questions, and her answers can be found below. Enjoy getting to know this Outlaw!
Q: What is your motto?
A: My favorite quote and motto I live by is: “When you want something, all the universe conspires in helping you to achieve it," written by Paulo Coelho.
Q: Finish this sentence: “If I could have one superpower, it would be…”
A: …to move fast, like Flash. I love the thought of being able to speed read and absorb knowledge, but also be able to wake up, get ready, grab coffee, and get to work all within minutes. Talk about being productive!
Q: What got you into working in the legal industry?
A: After graduating law school, I was looking for an opportunity to either practice law or a career where my legal degree would be useful. I came across an opening at an AmLaw 200 firm based in Orange County for a Business Development Website Coordinator. My interest peaked because it combined my law and business degrees with my interest in technology. Since then, I haven’t looked back!
Q: Your favorite musician or band?
A: Too hard to pick one! My favorites right now are Vidya Vox, Jonas Brothers, and Beyonce. In general, I listen to a lot of Bollywood music.
Q: What is your current state of mind?
A: My current state of mind is tired, yet excited about the world opening up. My husband and I just bought our first home together and it’s been tiring (but also exciting!) to make sure everything looks great. On the flip side, we recently renewed our Global Entry pass, so we’ve been talking about travel again, which is positive. Hoping a trip to South America is in our cards this year!
Q: What would you consider your greatest achievement?
A: My greatest achievement was having the courage to pursue a non-traditional career. When I graduated law school, I placed a lot of pressure on myself that I wasn’t successful because I hadn’t practiced law. I’m proud that I worked hard to get to a Director level within 5 years of being in legal marketing. This year marks 10 years since I graduated law school, and I’m grateful I’m in a career that’s fulfilling and at a firm that values my role.