Society 54’s Director of Strategic Marketing, Melissa Delaney, is a marketing professional who works with attorneys and other marketing professionals to elevate their company, practice areas, and individual brands.  She often works with clients on crafting websites, social media strategies, digital content and communications, and assists with newsletter development, brochures and other client directed communications. Melissa also has great experience drafting requests for proposal (RFP’s) and pitches when firms are procuring work from potential new client businesses. She coaches attorneys both individually and in team environments, working with them to develop clientele and expand their personal brand through social media, networking, and other activities.  

Melissa works with industry specific practice groups to develop specific marketing and business development goals, strategies, and action plans. Some of the practice groups she has experience supporting are Entertainment, Life Sciences, Intellectual Property, Finance, Project Development, Housing, Cybersecurity, Healthcare and FDA, Class Action, and several general Litigation teams that have a global reach.

Using her Master’s degree in organizational psychology, Melissa helps law firms develop plans that are collaboratively oriented within and across groups of the organization. She is known for being able to join and support teamwork seamlessly, a special skill that appeals to team leaders and team members who appreciate her insight into high-performing, goal-oriented teams.

Additionally, Melissa works with companies to create corporate events which support their marketing efforts, including large corporate retreats, national conferences, local industry events, and in-house training sessions.

She and her husband enjoy traveling together, experiencing new cultures and food. Whenever possible, they prefer to travel as a pack with their three dogs (Maggie, Dutton and Dakota).

More About Melissa

• Birthday: April 14

• Melissa is obsessed with interior design and the Chinese art of Feng Shui, which causes her to rearrange her house every month (much to her husband’s chagrin!).

• Melissa previously moonlighted as a freelance event planner for a handful of high-end event planning companies in Los Angeles that threw parties packed with celebrities and activities sealed by iron clad NDAs (she has some stories!).

• A long road trip with her husband, dogs, and a stay at a unique RV park in their travel trailor - becoming locals everywhere they go - is their preferred vacation escape.

Civic & Professional Affiliations

• Legal Marketing Association

  • SoCal Region Member

• Orangewood Foundation

  • P.A.L.S. Board Member

• Cure Duchenne Volunteer

• Big Brothers, Big Sisters, O.C. Volunteer

• Children’s Hospital Orange County Supporter

Writing

Project Support for Overworked and Burned-Out Legal Marketing Teams: Prioritizing Well-Being and Efficiency, September 2023

Event Production Consulting in the Legal Industry: Creating Memorable and Impactful Events, July 2023

EDUCATION

Azusa Pacific University- Master of Arts, Industrial and Organizational Psychology (2019, magna cum laude)

University of California, Irvine- Bachelor of Arts, Philosophy Major, Emphasis in Business Ethics (2004)