The Data-Driven Approach to Improving Business Development Productivity

The ability to effectively leverage data in a timely manner improves efficiency within organizations. Why? Well, we've all heard the old adage that "time is money," and nobody understands that better than businesses like law firms that earn revenue through billable hours. You don't have to be an attorney or a billable employee to fully grasp that idea. Just ask the marketing and business development teams, as they play a major role in the client acquisition and retention that feeds those billable hours.

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How to Create Consistency Around Business Development

Your business development initiatives are just like most everything else in life – you get what you put in. I.e. the fruits of your business development and marketing strategy depend wholly on the time, effort, and attention you give. This probably doesn’t come as news to anyone. We all know that hard work pays off, and hard work includes consistent action and routine, especially to reach goals that have layered and progressive pathways to business success, like business development.

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