10 Lessons in 10 Years: Reflections from a Decade of Society 54

A decade ago, co-founders Heather McCullough and Jill Huse launched Society 54 with a bold idea: to do things differently in professional services. What started as a leap of faith has grown into a dynamic consultancy known for empowering professionals, transforming firm cultures, and reimagining business development through authenticity and innovation.

As we celebrate Society 54’s 10th anniversary, we’re reflecting on the lessons that have shaped our journey—and continue to guide us and our clients every day.

1. Authenticity Drives Connection

We believe that true relationships are built on trust, not transactions. From the very beginning, we've coached professionals to show up as their full, authentic selves—because that's what creates lasting impact.

2. Innovation Is Essential

When a gap in the market becomes clear, we build something better. INform54, our gamified business development platform, is proof that innovation thrives when you truly listen to your clients’ needs.

3. Embrace Change to Lead

The legal and professional services industries are evolving—and we’re not just keeping up; we’re setting the pace. Change is inevitable. How you respond to it is what sets you apart.

4. Data-Informed Strategies Yield Results

Good instincts matter, but data drives strategy. Whether helping clients refine marketing efforts or evaluate growth opportunities, we’ve learned that insight-backed decisions lead to confident outcomes.

5. Leadership Development Is Key

Coaching isn't just for challenges—it’s for growth. We’ve seen firsthand how intentional leadership development creates stronger teams, deeper engagement, and long-term success.

6. Connection Is a Catalyst

We believe in the power of connection—not just as a networking tool, but as a force for growth. Through initiatives like our roundtables and The Outlaw Network, we’ve brought together professionals from across the industry to learn, collaborate, and elevate one another. These spaces aren’t just communities—they’re catalysts for transformation.

7. Tailored Solutions Make an Impact

Every firm, every team, and every person is different. The most effective strategies are the ones built just for you—and that’s our specialty.

8. Continuous Learning Fuels Growth

We never stop learning, because the world never stops changing. From industry shifts to emerging technologies, staying curious and adaptive keeps us—and our clients—on the leading edge.

9. Empowerment Leads to Excellence

We don’t just advise—we equip. When professionals feel empowered to lead, contribute, and take risks, excellence follows naturally.

10. Passion Drives Purpose

At the heart of everything we do is a deep passion for the people we work with and the clients we serve. That passion is our compass, and it continues to lead us forward.

Here's to the next 10 years of bold ideas, impactful actions, and a community that believes in doing things differently.

Thank you for being part of our journey.

—The Society 54 Team