Mattson Authors Article on Client Team Value & Benefits

Society 54’s Chief Strategy Officer, Jon Mattson, recently authored an article entitled, “Experts Suggest Highly Functioning Client Teams Benefited Both Client and Firm During COVID-19 Crisis.” The article dives into the value and benefits of client teams (for firms and clients) during times of crisis, and how firms with active client team programs have proven better equipped to serve clients and expand relationships during COVID-19.

In my recent transition from an in-house law firm business developer to consulting for the legal industry, I have had the opportunity to speak with many firms and many business developers. I sensed a trend early in these discussions that firms with active client team programs were better equipped to serve those clients and to expand their relationships during the COVID 19 pandemic.

First, a little context. I was trained in client team methodology when I transitioned from serving clients as an accountant to marketing and business development roles within my former accounting firms. Since leaving the Big Four for law firm business development and marketing ten years ago, I have been an outspoken advocate for client teams because I saw firsthand the benefits to both the client and to the firm.

Read the entire article here on JD Supra.