Law.com Quotes Huse in "Legal Conferences Look for a Formula to Fight 'Zoom Fatigue'"

We are all currently grappling with the changes that COVID-19 has brought to our personal and professional lives, not the least of which is the shift to virtual meetings and conferences.

Law.com published “Legal Conferences Look for a Formula to Fight ‘Zoom Fatigue,’” and reached out to Jill Huse for comment.

“When I’m coaching attorneys, it’s trying to figure out new ways for them to get in front of their clients. That really is a huge challenge, and it’s hard to virtualize that experience,” said Jill Huse, president of the Legal Marketing Association.

For legal tech providers, however, it could actually be a blessing in disguise. Huse pointed out that some would-be customers shy away from tech vendor booths at conferences because they dislike getting the “hard sell.” A virtual conference format could force tech providers to find creative ways to showcase their products absent the personal touch of an exhibit hall.

“I think there might be opportunities for companies who can adapt and show their products in a different kind of environment where it is very low touch, that they are able show that off a little bit,” Huse said.

Read the entire article here on Law.com.