Digital + Technology marketing
In this day and age, it is becoming increasingly more difficult to stand out in the crowd of webpages, social media content, and swarms of awards and nominations. So how do you ensure you are differentiating yourself and your firm instead of just firing shots in the dark (or magnetically fishing for ducks, if you will)?
The keys are thoughtful and selective strategic planning and implementation. Much of this needs to take place on the digital side, however, and for some, these concepts may as well be a different language.
That’s where we can help! Outlined below are ways that Society 54 can provide digital marketing and technology support from experienced and knowledgeable MBD consultants.
Don’t see something you need? Reach out to us to see if we can help.
Specifically, we can help you BY:
Supporting e-mail marketing platforms (Vuture, Constant Contact, Hubspot, etc.), including campaign management, CRM connection, and analytic reporting
Assisting with e-letters (distribution and creation)
Creating and sending electronic event invitations (for virtual or in-person events)
Developing digital strategy to help bring awareness and raise your firm’s or a specific attorney’s profile
Providing recommendations on appropriate technology software to enhance your firm’s marketing and business development efforts and strategy
Offering software recommendations
Assisting with software implementation and training (including INform and other marketing tools)
Supporting website content updates and maintenance
Serving as technical support for blogs, managing cosmetic updates and technical errors
Maintaining data integrity of CRM system
Streamlining website, social media, and other technology-based efforts
Offering monthly search engine optimization (SEO) analysis and recommendations for improvement(s)
Managing firm's online listings (NAP) – Name, Address, Phone listings, Google My Business
Sharing reports and analyses of website traffic, visitor demographics, response rates, digital advertising stats, e-newsletters, articles, blogs, etc.
Creating best practices for software and digital marketing channels (Social Media, Google Ads, SEO, Analytics and more)