Meet Farrah Grooms, a passionate legal marketer committed to team success. In her role as Business Development and Marketing Assistant Director at Mayer Brown, Farrah helps attorneys turn business strategies into business successes. Acting as the global relationship manager for key law firm accounts, she guides and supports teams to ensure the firm's strategic objectives are realized. Working closely with attorneys and practice areas, Farrah leads initiatives and cross-selling efforts to enhance attorney visibility and drive new business, contributing significantly to firm revenue.
Read MoreMeet Emily Gallagher, Director of Business Development & Strategic Pursuits at Womble Bond Dickinson (US) LLP. In her role, Emily leads a team responsible for driving key business development strategies and enhancing client services. With over 15 years of experience in legal marketing, she has worked closely with AmLaw100 and AmLaw200 firms, gaining valuable insights and expertise.
Read MoreMeet Shannon Wilderotter, Marketing Director at GrayRobinson, a 300-attorney law firm in Florida, where she has been since 2013. Shannon is a dedicated and energetic marketing professional with a proven track record of elevating teams and securing victories for law firms.
Read MoreMeet John Albrighton, Director of Marketing and Business Development at Neal Gerber Eisenberg, a Chicago-based law firm dedicated to handling sophisticated matters for entrepreneurs, public companies, and private businesses and their owners.
Read MoreMeet Susanne Mandel, Chief Business Development and Marketing Officer at Lowndes, a multi-practice law firm in Orlando, Florida, since 2009. She has been a creative leader and strategic innovator for global, regional and small law firms for nearly three decades, including at two AmLaw 100 firms and has worked with law firms of all sizes around the U.S. as a consultant with Marketforce, a division of Hildebrandt International.
Read MoreMeet Susan Patton, current Director of Human Resources for Maynard Nexsen. Susan is proud to be involved in the blending of two exceptional firms - Maynard Cooper & Gale and Nexsen Pruet. The merger has created a great opportunity to learn and share information.
Read MoreMeet Morgan Horvitz. Morgan is a business development and client service executive who loves working with lawyers. She has more than 19 years of progressive experience in business development, client relations and integrated marketing communications, with 17 years working with law firms ranging from the AmLaw 100 to practice-specific boutiques.
Read MoreMeet Rebecca Wissler, Director of Business Development at Bryan Cave Leighton Paisner LLP. Rebecca has experience in AmLaw 200 and AmLaw 50 firms and, throughout her career, her expertise has evolved from small firm marketing to global business development and practice management. She works with firm leaders to analyze client relationships and industry trends, execute firm strategy and build plans for increased profitability.
Read MoreMeet Catherine Zinn, Chief Client Officer at Baker Botts. In her role, Catherine oversees a large team of professionals and various aspects of strategy, growth, sales, marketing, business intelligence and talent. Catherine has earned her reputation as a top influencer in the technology sector by advising high growth companies, connecting entrepreneurs to capital and liaising with executives from the largest companies in the world to form partnerships, consortia, advisory boards and other initiatives to drive innovation.
Read MoreMeet Jenna Schiappacasse. As Director of Client Development and Strategic Growth at Jenner & Block, Jenna leads a team of brilliant business professionals who implement and execute on client-focused initiatives that improve service excellence, drive revenue growth, and strengthen client loyalty by prioritizing the voice of the client in all decisions.
Read MoreMeet Katie Munroe, Chief Marketing Officer at Zuckerman Spaeder. Working closely with Zuckerman Spaeder’s leadership, its lawyers, and professional staff, Katie oversees the firm’s relationship development, marketing, branding, and communications operations. She does so with an emphasis on client experience - facilitating cross-practice and cross-team collaboration, ensuring customized and effective messaging, and developing plans and solutions that make practical sense for the clients they serve.
Read MoreMeet Rebecca Edwards Hnatowski, Senior Marketing and Business Development Manager at Williams Mullen. Rebecca is a seasoned legal marketing and business development professional who helps attorneys grow relationships with their clients, convert prospects and works to streamline opportunities to build and enhance their practices.
Read MoreMeet Heather Baker, Director of Marketing and Business Development at Otten Johnson Robinson Neff + Ragonetti PC. Heather grew up traveling around the world, following her father’s career as a diplomat. This incredible adventure took her to Australia, Asia, the Middle East and Europe – all before the age of 18. Her experience with many different cultures fed an innate curiosity and sparked her interest in connecting people and understanding what we all have in common.
Read MoreMeet Chantal Sheaffer, Director of Marketing and Business Development at Robinson Bradshaw. Chantal draws on her 24 years of experience in marketing to oversee the advertising, marketing, business development, media relations, event planning and social media efforts of the firm.
Read MoreMeet Rachel Shields Williams, Knowledge Management Insights and Enablement Director at Sidley Austin. Having grown up as an active participant in her family-run business, she brings a proactive and entrepreneurial mindset, a solid commitment to service excellence, and an indelible sense of ownership to any project.
Read MoreMeet Debra Hare, firm-wide Director of Business Development Training and Coaching at Morgan Lewis. For more than 30 years, Debra has devoted her career to providing strategic business development and marketing leadership at professional service firms. Based in Washington, DC, Debra works 1:1 with lawyers seeking to improve their business development skills.
Read MoreMeet Jennifer Larivee, Chief Marketing Officer at Akin Gump Strauss Hauer & Feld LLP. Jennifer has been in both marketing and business development roles during her 14 year tenure with the firm. Prior to joining Akin Gump, she was the marketing director for one of California’s top litigation boutiques representing plaintiffs, where she oversaw all aspects of marketing, communications and client development.
Read MoreMeet Sharon Williams, a Consultant for the South Carolina Bar. Sharon has been a Columbia resident since 1981. The majority of her professional life has been in academia, both private and public; first at Wofford College in Spartanburg, SC and then at the University of South Carolina School of Law.
Read MoreMeet Elle Walch, the Director of Business Development and Marketing for Ball Janik LLP. A twelve-year legal marketing veteran, Elle has led several aspects of the marketing and business development roles, including managing marketing operations for firms and leading teams to deploy the strategies and initiatives within the marketing and business development framework.
Read MoreMeet Megan McKeon, Director of Business Development for Clark Hill. In her role, Megan helps attorneys win new work and maximize business potential from targeted clients by creating client teams, facilitating client interviews, developing client pursuit programs and cross-selling efforts, and implementing impactful business development and client service training.
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