Rich Bracken recently authored an article for ALM Media’s Law Journal Newsletters entitled “Five Ways to Maximize Marketing Efforts” where he shares some great tips on ensuring your time is being used efficiently and effectively.
As business development, marketing and client service teams assume a much more central role in law firms, there is a time grab that happens for those attorneys who want to expand their book of business or maximize their thought leadership. With every request for external exposure, there is also an assumption that one effort of marketing will result in millions in new revenue. Yet, we all know that the responsibility to implement all marketing initiatives is on the lawyers.
Read the article here.