JD Supra published “5 Effective LinkedIn Activities You Need to Do Today,” an insightful article from Rich Bracken. In the article, Rich suggests five easy ways to establish and grow your presence on LinkedIn and, in turn, within your expanding network.
Over the past several years, I have witnessed a branding and revenue generation trend that, candidly, is one of the easiest that has hit the market, period. With the massive growth of LinkedIn within the legal community, its popularity amongst professionals is reminiscent of the social popularity of Facebook during its meteoric rise (see also: MySpace for those of age).
I have coached many attorneys through the value of LinkedIn, from setting up a profile to diving into the nitty-gritty analytics behind the platform. No matter where you are on the spectrum, LinkedIn is an extremely valuable tool that you should be using in some capacity.
The best part about LinkedIn is that it is extremely easy to set up and even easier to maintain.
Now, I know you’re probably thinking “I don’t have time for business development or social media.” I would counter that by saying, “Actually yes, you do.” By scheduling as little as 15 minutes twice a week, you could develop a positive branding habit that will become easy to maintain.